If your brand feels like a placeholder, it probably is.
Most businesses start with a brand they can pull together quickly. There is no shame in that. But at some point, mismatched fonts and a DIY logo start working against you. A cohesive & strategic brand changes how clients perceive you before you ever get on a call.
Custom brand design • ontario, canada
love notes
Sydney was an absolute pleasure to work with. I recently completed a full rebrand of my business, and she guided the process with patience, creativity, and valuable insight. Her design concepts were spot-on, perfectly capturing the vision I wanted for my new logo and brand messaging. I’m extremely happy with the results and already look forward to collaborating with her again next year.
dr.keenan taylor | catalyst movement
compare the packages
Brand Foundations
This package gives you the clarity and polish you need to start strong. Instead of piecing things together on your own, you will walk away with a cohesive visual identity that feels intentional and true to you, so you can show up proudly while your business grows.
The essentials you need to look polished, and ready for clients
Brand Design Suite
The Brand Design Suite package blends strategy, creative direction, and premium visual identity design to create a brand that feels polished, cohesive, and true to you. This experience is built for creatives who want to elevate their business with a clear brand story.
strategic, elevated brand design to support your next chapter
- Strategy call
- Brand research & competitor analysis
- Brand strategy presentation (mission, values, goals, competitor analysis, audience overview, tone & messaging, mood boards, & creative direction)
- 2 brand design concepts
- Logo suite with 5-6 variations
- Icon set
- Brand patterns or backgrounds
- 2 rounds of revisions
- Brand guideline handbook
- Launch graphics
- Project kick-off and brand questionnaire
- Basic brand research
- Mood board and creative direction
- Logo suite (primary, secondary, icon)
- Curated colour palette
- Typography selection
- 1-page brand guidelines
- Print and digital-ready files
- 1 round of revisions
- Launch graphics
6-8 weeks
3-4 weeks
Starting at $1,600 CAD
(2 payments of $800)
Flexible payment plans available, if needed
Starting at $3,000 CAD
(3 payments of $1,000)
Flexible payment plans available, if needed
- Business cards
- 1-page website landing page
- Merch design
- Social media templates
- Instagram highlight covers
- Presentation slide deck
- Email signature
- Pricing guide
- Services guide
- Icon set
- Brand patterns or backgrounds
- Business cards
- 1-page website landing page
- Merch design
- Social media templates
- Instagram highlight covers
- Presentation slide deck
- Email signature
- Pricing guide
- Services guide
compare the packages
Brand Foundations
This package gives you the clarity and polish you need to start strong. Instead of piecing things together on your own, you will walk away with a cohesive visual identity that feels intentional and true to you, so you can show up proudly while your business grows.
The essentials you need to look polished, and ready for clients
Brand Design Suite
The Brand Design Suite package blends strategy, creative direction, and premium visual identity design to create a brand that feels polished, cohesive, and true to you. This experience is built for creatives who want to elevate their business with a clear brand story.
strategic, elevated brand design to support your next chapter
- Project kick-off and brand questionnaire
- Basic brand research
- Mood board and creative direction
- Logo suite (primary, secondary, icon)
- Curated colour palette
- Typography selection
- 1-page brand guidelines
- Print and digital-ready files
- 1 round of revisions
- Launch graphics
3-4 weeks
Starting at $1,600 CAD
(2 payments of $800)
Flexible payment plans available, if needed
- Icon set
- Brand patterns or backgrounds
- Business cards
- 1-page website landing page
- Merch design
- Social media templates
- Instagram highlight covers
- Presentation slide deck
- Email signature
- Pricing guide
- Services guide
Brand Design Suite
The Brand Design Suite package blends strategy, creative direction, and premium visual identity design to create a brand that feels polished, cohesive, and true to you. This experience is built for creatives who want to elevate their business with a clear brand story.
strategic, elevated brand design to support your next chapter
Brand Design Suite
The Brand Design Suite package blends strategy, creative direction, and premium visual identity design to create a brand that feels polished, cohesive, and true to you. This experience is built for creatives who want to elevate their business with a clear brand story.
strategic, elevated brand design to support your next chapter
- Strategy call
- Brand research & competitor analysis
- Brand strategy presentation (mission, values, goals, competitor analysis, audience overview, tone & messaging, mood boards, & creative direction)
- 2 brand design concepts
- Logo suite with 5-6 variations
- Icon set
- Brand patterns or backgrounds
- 2 rounds of revisions
- Brand guideline handbook
- Launch graphics
6-8 weeks
Starting at $3,000 CAD
(3 payments of $1,000)
Flexible payment plans available, if needed
- Business cards
- 1-page website landing page
- Merch design
- Social media templates
- Instagram highlight covers
- Presentation slide deck
- Email signature
- Pricing guide
- Services guide
Every strong brand starts with clarity. We begin by getting to know you, your business, your goals, and the vision behind what you’re building. Through your kickoff questionnaire, strategy conversations, and research, we uncover what sets your brand apart and lay the foundation for intentional design.
Creative direction and/or brand strategy presentation.
Phase 01: Discovery & Direction
Deliverables
While every project is tailored to your needs, this is the proven four-phase process that guides each package. Deliverables expand based on your chosen package.
The brand design process
A thoughtful, collaborative experience designed to take you from scattered ideas to a polished brand you’re proud to share.
Once the foundation is clear, your brand begins to take shape. This is where strategy meets creativity—translating your vision into a cohesive visual identity through curated concepts, design exploration, and strategic creative decisions.
Brand concept presentation, logo concepts, curated colour palette, typography system, and strategic visual direction.
Phase 02: Concept Development
Deliverables
After presenting your initial concepts, we refine and elevate your chosen direction into a polished, aligned brand system. Every detail is considered to ensure your brand feels cohesive, professional, and ready for real-world application.
Refined logo suite & variations,, icon set, custom brand patterns or supporting assets, and revision rounds. (amount of deliverables based on your chosen package)
Phase 03: Refinement & Brand Buildout
Deliverables
Your final brand is packaged with clarity and ease, so you’re equipped to confidently show up across every touchpoint. You’ll receive organized, professional files and guidelines that make implementing your new brand simple and seamless.
Final brand & collateral files, brand guidelines or handbook, launch graphics, and organized asset folders tailored to your chosen package.
Phase 04: Final Delivery & Launch
Deliverables
Ready to get started?
here's what happens next...
We’ll chat through your business, your goals, and what kind of support would be most helpful. This is a relaxed, no-pressure call to make sure we’re a good fit.
02 discovery call
After our call, you’ll receive a tailored project proposal outlining the scope, timeline, investment, and project goals.
03 Project proposal
Once you reach out, you’ll hear back from me within one to two business days to schedule a free discovery call.
01 submit an Inquiry
If you decide to move forward, I’ll send over a project contract and your first invoice. Once both are completed, your project is officially booked and we’ll kick things off on your scheduled start date!
04 Book your spot
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